Content Marketing 2018 Guide: Back to Basics

IMI_640x640_Content_Marketing_eBook (1)According to a 2018 report published by Content Marketing Institute, the average percentage of total marketing budget spent on content marketing is 26%; the most successful, however, spend 40%.

In our latest content marketing guide, we go back to basics and talk cost vs. value. The cost of budgets B2B and B2C businesses are willing to spend on their content marketing budgets vary. But both groups agree content marketing is important.

In this guide, you'll (re)discover:

  • The value of content marketing
  • Why content is a key investment
  • How to measure value
  • Common challenges and benefits
  • Future of content marketing