A Guide to Google Analytics for Social Media Managers

Download your FREE copy of this step-by-step guide to Google Analytics for social media marketers.

IMI_Creative_GuideToGAeBook_466x602.pngMeasuring social media remains one of the biggest challenges for marketers today. As the industry evolves, social media is no longer being measured just by audience engagement and growth, but also by the website referral traffic and conversions it generates. Many social media managers are still hazy when it comes to navigating web analytics platforms. To aid in this we’ve put together a step-by-step guide.